Branding Redesign 2004

Objective: Create a brand new look for the CruisesOnly brand.

Process: Based on some research conducted by our Marketing Team, vacation planners on the web were showing to have strong interest in feeling the experience they were shopping for. This was compared to the use of beautiful food in Williams-Sonoma ads–they aren't selling food, but the food enhanced the product or experience the company wants to communicate to the consumer.

Additionally we knew their was great potential in finding consumers, with healthy vacation budgets that had never considered cruising, actively shopping for vacations.

The mood reflected above is what our final website design was based on.

The design process for this project was very inspiring as it allowed for many visual explorations before finalizing on the most appropriate for our business objectives.