WEB DESIGN | design@lisadieffenbach.com
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Summary
Web Designer experienced in creating web sites, promotional pages, and ads. Accomplished in visual design. Areas of competency include:
  - Graphic Design, Illustration, Animation
  - Website competitive analysis
  - Usability analysis
  - Ad, site, and promotional material design and development
  - Layout
  - Design based on data feeds


Skills
Photoshop, Illustrator, Flash, Fireworks, HTML, Quark XPress.
Working knowledge of CSS and Java Script. Fine Arts Background.
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Employment
Lycos, Waltham, MA - 12/00 - 2/03
Terra Lycos Regional Design Team, USA; One of three designers, selected company wide, to execute designs for company branding overhaul. Bertelsmann designer; network integration for media content. E-commerce designer, lead designer for network sites of Fashion, Careers, Real Estate, Classifieds and seasonal events. Close relationships with Sales and Usability departments.

  - Created mock-ups featuring multiple design options critical for management's use in development of strategies to reposition the company in target market.

  - Worked with business manager of the Real Estate business unit to increase customer traffic. Identified organizational trends which allowed us to finalize sites wire frame efficiently and quantitatively.

  - Designed and developed rich media ads for company sales department under strict time constraints for sales presentation to the Saturn Car Division of General Motors. Saturn was pleased with the result.

  - Designed the Fashion Website -a division of the Commerce Business Unit. Pages proved successful in generating sales and revenue.

  - Illustrated and animated E-cards to increase user registration on company's network. Registrations increased.

  - Integrated a massive feed of information from customer database into an existing product design format. Site was launched on time and functioned in a manner that the business unit and customer were extremely happy with.

Big Dog Technologies, Providence, RI - 5/99 - 12/00
Graphic Design Artist
Principal Designer of company branding and client websites.
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Publications
San Francisco Coloring Book
Published January 1998, Smith Novelty Company, San Francisco, CA. Thirty-one freehand illustrations of San Francisco landmarks.
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Education Rhode Island School of Design, Providence, RI 1999-2001
Enrolled in Graphic Design program at the school of Continuing Education. Completion of software courses in Flash, Photoshop, Illustrator, Quark XPress. Completion of design courses and, Color Correction and Separation course.

San Francisco School of Art, San Francisco, CA
1996-1998
Fine Arts Major
Focus on classical representation of the figure. Additional areas of study; color theory, color perception, printmaking, art history. Strengths: dexterity for multiple mediums, vivid representation of 3-D translated to 2-D, color mixing.

Clark University, Worcester, MA
1992-1994
Liberal Arts foundation. Psychology Major.
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Additional Business Experience
Accountemps, San Francisco, Boston, Providence
1995-1999
Assistant Accountant
Responsible for processing accounts receivable. Allocation of cash receipts, accounts payable research, daily administration of insurance carrier payables.

references available upon request, portfolio available at lisadieffenbach.com