2006 Promotion Page: Labor Day Weekend Cruise
Objective: This one-time sailing was only offered via our call center.
Therefore it was important to display as many details as possible, sending qualified customers to dial our number.
Process: Show the cruise. It was going to be too easy for this content-heavy page to look like a large chunk of copy. Conversely because this was all about one itinerary it became very easy to pull this quality out and showcase it at the top of the page.
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